The Site Build It Scam – Google, Too Lazy to Care
Why does Google condone online black hat techniques? The Site Build It Scam link bomb, orchestrated and implemented with black hat techniques, was openly admitted to in front of thousands of readers. Yet despite the open, blatant disregard for quality guidelines, it remains in the top search engine results pages, constantly reinforced by an obviously growing number of manufactured backlinks.
In the online world, countless blog posts are written about the dangers of violating search engine guidelines. Forum threads discuss it at length and webmasters cower in fear that one day they’ll log in, their site will be delisted and their Adsense accounts terminated.
Of all the companies to be accused of such a thing, the concept, “Site Build It scam” is so far from relevant, it’s laughable. “Keeping it real” and running honest online businesses are core philosophies at SiteSell. The tools and training materials repeat time and again, “No tricks, no gimmicks, just high-quality content that pleases human visitors.” This should be exactly what search engines want and black hat techniques, not.
Page after page of proof exist that it is a fabricated campaign. Thousands of happy customers will attest that SBI is universes away from being scammy, yet the Site Build It Scam search results remain.
Google (and Bing) are commercial ventures. Because they are for-profit organizations, they exist to make money. Quality search results exist in order to provide quality service to users. This, in turn is funded by advertisers who use Adwords to promote their businesses. If search quality goes bad, the value of Google’s profit-making products are diminished, thereby endangering their bottom line. So they should care what goes on.
When speculating why, then, the Site Build It Scam campaign link-bomb is allowed to exist at the top of the search engine results pages, one is hard pressed to find a good reason, but here’s a guess . . .
There are a lot of computers at Google.
So many, in fact, that nobody saw the squirrel climb through the window that got into one of the computers. That one infested computer has bugged the algorithm so the Site Build It Scam is now undetectable. Additionally, because the servers take up a so much space, there is no room for humans and no one to notice that squirrel scurrying about day and night, making his home and harboring his nuts in the literal heart of cyberspace.
It’s really hard work running a search engine.
With so many computers doing the work for you, it can become agonizing drudgery to sit there all day among all those towers of computers appearing as though you’re paying attention. Biding one’s time by clicking Facebook “like” buttons isn’t all that stimulating, either, so naps are frequent.
One day, one of those propeller-topped-beanie-sporting Google guys feels industrious. He roams the server aisles in search of the source of an annoying noise that sounds curiously like a squirrel scurrying inside server aisle 2323B.
Alas, his search is unfruitful, and his propeller heavy, so after a few minutes of exhaustive detective work, he returns to his desk to partake in an company perk – Google-sponsored employee entertainment.
As he launches his favorite YouTube video, he throws his feet up on his desk and leans back in his chair. The propeller on his beanie rotates lazily atop his head as he travels down the road to Napville.
Good thing he got that nap in, because at quitting time, he noticed the $2.00 error on his $4000 weekly paycheck. He vows to visit personnel on Monday.
As he departs his cubicle he could swear he hears a squirrel . . .
Does this sound ridiculous to you? Well, what’s more ridiculous are the search results for Site Build It Scam.
Ridiculous situations require ridiculous explanations.
About the Author
Val Kingston is a long-time SBI!er and webmaster. For more information on this situation, visit the official website called the Site Build It Scam site.
WEDF Episode 61 – Raw Part 1
